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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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Why Have a Book Proposal?

A book proposal is not just a longer query letter. It must contain information on the book’s content, its relevancy, its competition, and details on your platform and marketing strategies. A book proposal is also your essential presentation of your book idea: you must put your best foot forward in writing style and capability. It must show that your idea can sustain a book-length work and that you have the ability to pull it off. The proposal has to be convincing and persuasive.
A proposal is often harder to craft than the actual book. You have to conceive of the entire scope of the book—its structure, content, and flow—and state the selling material to support your presentation. Unlike a query letter, which is one ...

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