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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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The Parts of a Proposal

Proposals are as different as the people who write them. Sometimes a person’s platform is so strong that an in-depth marketing section belongs up front. Sometimes the content is so provocative the book’s Table of Contents should be one of the first things an agent or editor sees. In short, an author has to be flexible and determine what her most saleable items in a proposal are, and arrange the organization of the proposal accordingly.
But no matter how unique a person and his idea, there are 10 elements that must always be in a proposal, usually in this order:
Cover letter (one page). This is not a repeat of your query. Rather, it’s a reminder that the agent or editor wanted to see your proposal. (See the “Cover Letter” ...

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