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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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Enthusiasm!

It’s common sense: if you aren’t excited about your topic, how can you expect anyone else to be? Make sure your enthusiasm translates to the written page. All our examples reflect the author’s passion for her topic. Following is another example that puts this proposal at the top of the list, with another excerpt from the diet book:
Every 10 years or so, a new idea for weight loss emerges that takes the public by storm. The fact that these programs are not always substantiated by solid scientific and medical research is not important to most people. Reality is irrelevant. It’s the promise of weight loss in 10 days, or 30 days, that counts.
 
Dr. Janice Neweight of Princeton University has created a program that both promises and delivers ...

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