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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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We’re Here to Help

If you’re putting together your first book proposal and have never done market research before, you may feel overwhelmed. But don’t panic. We don’t expect you to do all the market research on your own. In fact, we know you often can’t. Yes, you can go to bookstores and research the competition, go to Amazon and barnesandnoble. com and check book popularity on those sites, and review industry publications and dig up stats to support your proposal. But there’s one thing most authors can’t do, and that’s access Nielsen BookScan.
Nielsen BookScan is a subscription service that allows subscribers to see exactly how many copies of a given title have sold over time, as well as week-by-week sales and by region. BookScan has changed ...

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