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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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Assemble Your Market Research

The goal of market research is to prove to an agent, acquiring editor, and (ultimately) publisher that there is an audience for your book, that your book will stand out from the competition, and that there are secondary markets for your book. Let’s look at each aspect in more detail.

Know Your Primary Market

A book market is made up of readers, your potential audience. Although you briefly discuss your market in your proposal overview (see Chapter 11), you need to reserve three to five pages of your proposal to discuss and explain your market and evaluate the competition.

Define Your Audience

This sounds easy enough, because we hope you have been thinking about the audience for your book since the beginning. ...

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