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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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The Competitive Review Section

Another essential element of the marketing section of your proposal is the Competitive Review. This is where you examine published books that fall into the same category as your work, and you evaluate how your book compares and contrasts with those works. You will want to identify the top sellers in the category and make the case that your book is needed because it offers something your competition doesn’t. This section is your opportunity to share an overview of the existing books in your category.
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DEFINITION
The Competitive Review presents a comparison between your proposed project and the books on the topic ...

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