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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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Platform Makes Perfect

Why is a good platform marketing section so important? Because book publishing is a business, it’s an expensive business, and from the publisher’s perspective, every book is a risk. (Unless your name is, say, Malcolm Gladwell or Mitch Albom.) If a publisher commits to publish your book, they will invest a lot of money producing and promoting your book. And of course, they will want a return on their investment.
A platform proves that you can bring a ready-made audience to the table, and that you have effective ways to reach that audience once the book is published. A great platform is like a promise of profitability. And it’s a book publicist’s dream, because it gives her a strong start in promoting the book through your ...

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