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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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A Platform’s Six “Planks”

A platform isn’t as straightforward as “I have a doctorate in this” or “I’ve taught my Pilates program to 6,000 women.” You need to include different facets of your outreach campaign to show that you’re a go-getter who’ll be a full partner with a publisher in marketing your book. There are six elements that can create your platform and will make an impression on an agent or editor.

Media Experience

If you have been on television or radio, or have been interviewed in a magazine or newspaper, put it in your platform section. Even if you think your appearance on a local cable show is not that noteworthy, include it in your platform. Even a column in your small-town community paper about the knitwear you make and sell ...

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