Assembling Your Platform
To make sure you list all the relevant components, review the following checklist. You’ll see some familiar questions from the About the Author checklist in Chapter 12. But we have included them here as well, because this time the purpose is different. Before, you were trying to establish credibility. This time, it’s all about marketing.
• Have I been interviewed on TV or the radio or featured in newspapers or magazines on the topic of my book? ___ Yes ___ No
• Will the show commit to have me as a guest or interview me about my new book project? ___ Yes ___ No
• Do I have useful connections with celebrities, other experts in my field, or other public figures who would be willing to invite me to guest on their shows, ...