O'Reilly logo

The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Putting It in Perspective

Let’s turn to some real-life examples of super-successful platforms. These aren’t meant to intimidate you, but to inspire you to put on your marketing hat and think creatively.
When Gary Heavin, the founder of Curves, a fitness franchise, writes a diet or fitness book, he can make some pretty eye-popping claims. In his platform, he can say that his book can be marketed through his 10,000 Curves franchises to their more than 4 million members. He could also promote the new book on the Curves website, in the quarterly Curves magazine, Diane, that is available free to all members, and through the popular Curves diet workshops.
But Curves’ impressive numbers pale in comparison to songwriter Jimmy Buffett’s empire. Many ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required