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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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A Platform Marketing Section That Sells

In the following annotated example, it looks like Jane could have a strong platform, but her information is so vague that it could turn out to be mostly hot air. She’s not helping an agent, acquiring editor, or publisher tell if she really has what it takes.
Sample Marketing Section
“Jane Smith is a great personal trainer.”—A-list celebrity [It’s great to have such a famous endorsement, but she needs to say more.]
 
“Jane Smith’s programs are based on sound scientific ground rules.”—A professor at Harvard [Who? What does the professor teach? Needs more detail.]
 
Jane Smith is a certified personal trainer who has extensive experience in working with clients from all walks of life. She trains a lot ...

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