Chapter 8
Market Analysis
In This Chapter
• Accurately defining your target market
• How satisfied are your customers?
• How to calculate market share
• How to expand market share
For any business, understanding your customers—or your market—is critical. Businesses have a wide range of choices to make when it comes to deciding who they wish to serve. The important thing is to clearly understand the needs of the market so that what you have to offer can be provided in such a way that it meets the needs of those individuals.
Surprisingly, many companies are very internally focused. Business owners come up with what they believe is a great idea for a product or service, and they believe in that product or service very strongly. They then ...

Get The Complete Idiot's Guide® To Strategic Planning now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.