Introduction
Strategic planning is often viewed as a necessary evil by small businesses. And that’s the good news! Far too many companies fail to create a strategic plan. That is so unfortunate, because the process of creating a strategic plan—whether for the organization as a whole, for an important function (like marketing or human resources), or for a department—can provide a valuable road map to ensure that business resources—time and money—are being used effectively.
Strategic planning does not have to be a laborious, labor-intensive, academic process. It can be an invigorating, team-building process that helps all the members of a business get on the right track toward achieving some specific goal.
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