Part 2
Gathering Key Information
Strategic plans can’t be created in a vacuum. Effective plans require input from a variety of internal and external sources. That data-gathering process may seem intimidating, but it doesn’t have to be. You’ll find that much of this information you already have on hand; learn how to establish a process for making the data-gathering process even easier in subsequent years.
In this part, we’ll cover the process for conducting a situation analysis and the important pieces of information you’ll need to support the decisions you’ll make. You’ll learn about a tried-and-true model for seeking information, and how to conduct industry, market, competitive, and internal analyses. And you’ll discover sources of information ...

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