How Situation Analysis Is Used
While you obviously know a lot about your business, and you’ve gathered other people together who also have a lot of information and knowledge, you should never go into the strategic planning process without taking the time to conduct a situation analysis.
Situation analysis is the evaluation of the environment in which a business, or business unit, operates to provide input to the strategic planning process.
Based on data gathered from a variety of sources, a summary will be created to provide an overview of the market, the industry, and critical elements of the company. The situation analysis provides ...