How Internal Analysis Is Used

Internal analysis is used to provide an assessment of the business in terms of critical factors such as level of sales, types of customers served, employee satisfaction, and operational impacts that may include access to funding and the condition of buildings and equipment. While much of your situation analysis to this point has been on the outside world, the internal analysis involves taking a look at yourself.
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DEFINITION
Internal analysis is the evaluation of factors internal to a company, and under its control, that may impact its future success. Internal analysis generally focuses on customer, employee, and ...

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