Alignment Between Plans

The organizational strategic plan should always serve as the basis or the reference point for the development of any other strategic plans within the company. Alignment should also occur between individual plans. Creating this alignment ensures that all elements of the business know what other elements of the business are doing in support of the overall plan. This awareness can help to ensure that activities are not duplicated (or overlooked) and also to identify areas of potential conflict that need to be addressed.
For instance, if the marketing plan indicates that sales of a particular product will be at a certain level, the department or area responsible for creating that product needs to know what projected sales ...

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