Traditional Communication Channels

There are a broad range of communication tools that companies have access to—many of which represent no-cost or low-cost opportunities to get information about the strategic planning process and progress to employees:
Print—newsletters, statement stuffers, and flyers.The benefits are that these tools can be targeted to specific segments and they are tangible, which can signify value. Since not all employee segments will have ready access to electronic media, print still remains an important option for companies that need to communicate key messages to employees. The downside of print is the cost associated with creating, producing, and printing these documents; closely related to this is the turnaround time, ...

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