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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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Chapter 1
What Are Social Networks?
In This Chapter
• An introduction to social networking
• Rules of engagement, from etiquette to alliances
• The differences and similarities between social networking and social media
• Reasons why Facebook might not be a good option
• Three types of social networks—generic label, white label, and custom label
At its most basic, a social network is any online community where people can connect and interact. You’re probably already part of one or more social networks. Services such as Facebook (www.facebook.com) and MySpace (www.myspace.com) are social networks, as are Flickr (www.flickr.com) and YouTube (www.youtube.com). Interest-specific communities such as Etsy (www.etsy.com, for those who buy, sell, ...

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