How Social Networks Are Used
In This Chapter
• Businesses connecting with one another and with their customers
• Individuals connecting over personal interests
• Ten common objectives for social networks
• Focusing your social network efforts to meet your objectives
A social network can be whatever participants want it to be. In this chapter, I’ll talk about the types of connections people can make through social networks. Together we’ll look at ten specific objectives that may influence how you set up your network to connect people.
As you read this chapter, keep in mind the purpose of the social network you want to create. By clarifying your purpose and the types of connections you seek, you’ll help yourself create the network ...