What to Say
In This Chapter
• In-depth discussions about the types of content that can be shared
• Suggestions for text-based content, including reports, opinions, and dialogue
• Tools you can use, such as Google Alerts and social bookmarking, to find relevant links to include on your network
• Tips for successful content created with digital photographs and videos
Once a social network is set up, hosts can find themselves stumped on what to say. Some are simply tongue-tied, while others can’t seem to recognize the interesting stories within their own organizations. Consider this chapter your friendly neighborhood content consultant.