In an ideal world, opinions and actions are authentic. That is to say, individuals participate with their true beliefs, and we’re not talking about religion. Rather, the information shared online should be a person’s true point of view on a given topic—whether the choir is changing its rehearsal time, the local rotary club is shifting its philanthropic focus, or the government is considering a new tax.
AVOID THE FAIL
In social networking, transparency means being up front about who is controlling, or at least orchestrating, the content that appears online. Is it the group’s founders? Is it elected participating members? Is it ...