Quality vs. Quantity
Another factor to consider is the quality versus quantity argument. In social networks, this point arises in two different contexts—participants and interactions.
When we talk about quality, we’re talking about the value—the social net worth—of each participant or interaction. Conversely, quantity is the sheer numbers game of counting how many members you’ve got.
There are a great many theories about the ideal number of people to have participating in your community. One argument suggests that the human brain can maintain only about 150 relationships. Another theory is just the opposite—I call it “Go Big or Go Home”—where the goal is to have tens of thousands, if not hundreds of thousands, of followers. If you’re on Twitter, ...