Keep up with any new features available from your social network service. Have Ning, Wall.fm
, or KickApps added new functionality? You shouldn’t add every new thing that comes along but do consider those that would work well in your network.
Also, keep an eye on your competition. What are they doing? Is there some special functionality that a competitor employs that could draw members away from your community? Are there opportunities for joint activities or other strategic alliances?