As we talked about in Chapter 10, search can be a useful tool for generating content. It can also be a powerful means of checking up on your network.
Within your own social network, search for keywords and phrases. Are the topics and content you intended being added to the conversation or has the community evolved to discuss other things?
Peggy Richardson from WizardofeBooks.com
, a company focused on words in the digital realm, has a very useful white paper on keywords available for free at www.keywordcheatsheet.com
. This brief document offers an introduction to keyword research for beginners and step-by-step ...