There are many companies that offer social network services. You may already be familiar with Wall.fm
, Ning, ONEsite, BuddyPress, SocialGO, or KickApps. As with everything, they vary in what features they offer, how they can be customized, the cost, and the ease of setting up your network. I think of these services in three broad categories—generic label, white label, and custom label. You’ll learn more about specific network services in Chapter 3, but let me introduce you to them here.