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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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What Are Your Social Network Objectives?

Creating a carefully planned social network and engaging its community of users is well worth the effort. Step one is to clearly define your network’s objectives. Understanding what you are trying to do will go a long way to helping you achieve your goals. Whatever your particular objectives, they will serve as a cross-check for each phase of your social network’s existence.
Most communities share certain broad objectives in common. Your community may also have other, more specific objectives, but the following list provides a great starting point:
• Influencing
• Organizing
• Education
• Rallying
• Evangelizing
• Fundraising
• Sales
• Convenience
• Eliminating geographical borders
• Just for fun

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