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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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Review of Types of Social Network Services

We spoke briefly in Chapter 1 about three general categories for social network services—generic label, white label, and custom label. Now we’ll talk about those labels in more detail. If it helps, think of them as three different types of wine—“u-brew,” table wine, and collectible wine.
Of course, as with so many things on the Internet these days, the distinction between the generic, white, and custom label categories gets blurred. Many services offer more than one category of service. For example, Ning networks can be either generic or white label. Similarly, KickApps specializes in custom networks, but also has a robust generic option available. This flexibility can be helpful to network hosts who ...

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