Beyond the network service fees and the back office costs, there are a few other potential expenses to consider. In this section, we’ll review two potential expenses—functionality and mobility.
As we’ve discussed, there are numerous features readily available from all social network services. To make use of all the available features, you may need to upgrade to a more expensive level of service. There may also be things you want to do that will require the creation of specialized tools that bring your vision to life. This kind of enhancement and innovation can add to the vibrancy and cache of your network, especially if you come up with something no one else has done before.
Dreaming of enhanced features ...