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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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Customization

For some social network services, filling in your information for the default features and appearance are all that’s required to get your network going. However, all networks can be customized. For many networks only minor changes can be made, such as a new color scheme or adding a logo. For other networks, more complex changes are required. These changes can further modify the appearance of the network or add custom features.
Customization happens on the largest scale when you must integrate a brand with an established appearance with your social network. Integrating logos, color schemes, mailing lists, and customer databases are all examples of the kinds of customization that can happen. Beyond appearance, custom features that ...

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