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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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Customizable Appearance

Social networks built on the same platforms all look the same from the administrative side. The dashboard of any BuddyPress network is identical to all other BuddyPress networks. The same holds true for other platforms. However, the outward appearance of the community can be customized.
Sites built on Ning and Wall.fm have limited options available. The process of selecting features changes the appearance and there are options to vary the header at the top of the page. Ning and Wall.fm administrators can also manipulate the color palette, font selections, and other minor tweaks to create a unique look—although the options are sufficiently limited that it’s often easy to spot a Ning or Wall.fm site at first glance.

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