Without content, a social network is really just a fancy website. If the information on your network is going to stay the same from day to day or week to week, why go to the trouble of creating an online community? Content is the substance that keeps the network going and keeps members coming back time and time again.
Members expect content. They look for the latest news, product updates, opinions from other members, and many other sorts of content to amuse, enlighten, and influence their lives.
In some networks the content is solely user generated, but in many networks, especially those associated with a business, a large amount of content is contributed by administrators. In some ways the administrators act as editorial curators ...