Define the People You Want to Reach
Okay, you’ve got a network set up and you’ve figured out what sorts of content you’re going to share. That’s great. However, you need people to join or you’re just talking to yourself. That just won’t do.
Now’s the time to go back to all the thinking you did in Chapter 2 about connections and objectives. What types of connections have you decided to make? Are you reaching out to businesses, consumers, your peers, or a specific community? What are your objectives? Do you want to focus on education or fundraising, or something else?
Also think about the people you want to reach in terms of demographics and geography. Would you prefer to recruit people from a particular city or region? Are you reaching out ...