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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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Articulate the Benefits of Membership

What are you offering? You want people to join your network to help you meet your objectives, but what’s in it for them? Your benefits might include the following:
• Rich resources, such as a recipe index
• Free industry reports
• Market research tools
• Newsletter
• A place for dialogue
• Photo gallery
• Event-planning tools
• Complimentary advice
• Stress relief
Think of the win-win. Your win is the opportunity to get acquainted with and engage the member and all that means for your business or organization. What’s the win for your member?
This is your opportunity to pitch membership in your community. Talk to them in real life or engage with them by e-mail. As you ask them to consider your community, ...

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