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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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Overcoming Reluctance

Of course, some people will have an objection to overcome before joining a network. It’s just like any sales call where you have to address every concern before you make the sale. It helps to be prepared with knowledge of common objections and how to address them before you get out there and “sell” your community.

Determine Common Objections

If your network is related to an established business, community group, or cause, then you’ve likely already got a laundry list of objections you’ve faced in the past. If your network is something new, then you can make some best guesses about what the objections might be and you’ll learn more as you go along.
An objection is any reason a person perceives as a reason not to do something. ...

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