Acting as host to a social network is the perfect time to become the sharer of all knowledge. Don’t be stingy with what you know. Offer up information and keep your members in the loop. Help them know what’s going on and why it’s exciting (or maybe worrying). By sharing information freely you enhance your network’s reputation as a central hub for the community.
Talk about the community itself. You could start by celebrating enhanced member features and put the spotlight on new blogs, events, or photo threads. You might also want to highlight and welcome new members. As administrator, you will have access to the member roster and can see who’s arrived. Don’t put the spotlight on someone who ...