Another very valuable investment of time is to moderate comments on your social network. This could be blog post comments, notes in microblog threads, comments on events, photos, or other content. Wherever you build interactivity, you need to monitor and moderate that activity.
Microblog refers to text-based communication tools such as Twitter or Foursquare, where the text communication is limited to 140 characters.
Moderating comments isn’t just a matter of reading what’s been said and sharing it with colleagues over lunch. There are four key functions:
• Delete spam
• Remove slanderous comments
• Respond to ...