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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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Patience

Remember that patience is a virtue. Even highly visible, well-known brands take time to build an online community. If you are building your brand profile at the same time you’re building your network, bear in mind that you will need to be doubly patient.
The size of success will vary from one business to another. Some businesses will be delighted with 100 participants, others will wait to pop the champagne cork until they have thousands. Whatever your threshold, it will take time to add each relationship to the network. Please don’t abandon early adopters because there’s only a few of them. Stick with it and over time you will foster a vibrant community.
 
 
The Least You Need to Know
• Act as both host and moderator in conversations. ...

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