The process of selling goods and services online is called e-commerce, an abbreviation of the longer “electronic commerce.” This is also sometimes referred to as e-business. Network administrators who want to monetize a social network have to decide how e-commerce will be part of their overall community.
Most often, networks sell goods and services that enhance a member’s experience of the community. For example, a weight-loss community might offer scales, vitamins, food, training DVDs, or other goods for sale that support the efforts of members.
This assumes that the network has developed products or sourced them for sale to members. Similarly, a community facility such as a recreation center might make things convenient for network ...