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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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Sponsorship

Another potential source of revenue is sponsorship or other types of paid promotions. This differs from advertising in that the advertiser’s brand, goods, or services are incorporated into the content of the network rather than being advertised next to the content. Sponsorship can be as simple as a statement such as “This community is sponsored by Kellogg’s” or a more complex relationship that includes product placement.
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AVOID THE FAIL
Understand the importance of disclosure if pursuing sponsorship support. This is especially true in the United States, where legislation now requires bloggers to specifically state when they are ...

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