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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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Success Metrics

Measuring social networks is an inexact science. While a highly respected part of a marketing campaign, the marketing business has yet to come to an agreement on how to best measure the value of a social network. In part, this is because there are so many variables to consider. Another contributing factor is that much of the value and purpose of a network is about the community and relationships. This means there aren’t always direct correlations to sales or other actions.
In this digital era, we are blessed with an abundance of empirical information. We can track clicks and comments and other interactions along with rising (or falling) membership rates and the all important volume of sales. All that bean counting is terrific, ...

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