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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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What to Measure

Before you can gather the data to assess your success, you’ve got to figure out what to measure. But to know what to measure, you need some sense of how you’re going to measure success.
I suggest you begin by brainstorming some preliminary questions to define success. As you start to define what questions you want to ask, it becomes easier to decide what things to measure.
Perhaps you want to know how the size of your membership is changing. Growth can be an indicator that you are reaching new levels of success. Perhaps your community is shrinking. Is it a good thing because there are fewer smokers to join your quit smoking community? Or is it a bad thing because your community is not engaging members and retaining them? Or ...

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