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The Complete Idiot's Guide® To Creating a Social Network by Angela Crocker

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Monetary Success

Many networks are associated with businesses and organizations that are trying to earn some money. If revenue is among your goals, then you need to assess what activity related to your network has resulted in sales or donations.
Some sales will be direct sales, where a member clicks on a link in your community and makes an online purchase right then through your e-commerce system. As owner of the domain, you can track how many people visit the relevant page, and also capture details on where the purchaser came from within your shopping cart system. Some direct sales will be for downloadable products, while others will be for products that need to be shipped by mail or courier. Either way, you’ll have summary data on the number ...

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