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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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How Can I Hold a Blog Contest? (WordPress.org and WordPress.com)

Blog contests can drive a significant amount of short-term traffic to your blog, particularly if you’re offering a great prize and promote your contest on some of the sites mentioned in Chapter 21. The key to running a successful blog contest is making sure you set it up for success from the beginning.
 
The first steps are to secure a prize, define the entry rules, establish how the prize will be shipped to the winner, and write the blog contest announcement post. For example, you need to know if you’ll be responsible for shipping the prize to the winner or if the company providing the prize (if there is a sponsor) will ship the prize. Keep in mind, shipping a contest prize might ...

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