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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Should I Allow Pings and Trackbacks on My Blog Posts? (WordPress.org and WordPress.com)

I’m going to answer that question with a question: do you want to grow your blog’s audience and increase traffic? If your answer to that question is yes, the answer to whether you should allow pings and trackbacks on your blog post should also be yes.
 
Trackbacks are basically comments published on your blog posts from other blogs. When another blogger links to one of your blog posts on her blog, that blogging application pings your blog to confirm it exists and to provide an electronic notification that the link has been published. If your blog accepts pings, it will receive the ping from the other blogger’s blog. If your blog accepts trackbacks, a comment ...

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