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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Chapter 19
Search Engine Optimization
In This Chapter
• Increasing traffic to your blog
• Why link building matters
• How to research keywords
• Search engine optimization don’ts
Search engine optimization (SEO) is a continually evolving practice of learning how search engines, particularly Google, index and rank web pages and content. By learning SEO techniques and applying them to your WordPress blog, you can increase the amount of traffic that comes to your blog from search engine keyword queries.
 
This chapter teaches you some of the most commonly recommended SEO tricks you can use to increase search traffic to your blog, including the importance of link building, writing SEO-friendly content, and researching keywords. Furthermore, ...

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