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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Chapter 22
Web Analytics
In This Chapter
• Introducing web analytics
• Knowing what to track on your blog
• Testing, tweaking, and trying again
• Popular web analytics tools
If you want your blog’s audience to grow, you need to do more than publish great content, network, and build relationships. You also need to keep track of what is and what isn’t working on your blog. In other words, by analyzing traffic trends and the behavior of the users when they visit your blog, you can create more of the content they want, continually meet their expectations, and build your audience.
 
The type of data you track, how frequently you do so, and what you do with that information is entirely up to you and depends on your blogging goals. This chapter ...

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