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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Chapter 24
Advertising, Affiliate Programs, and More
In This Chapter
• Understanding ad payment models and ad formats
• Choosing an ad program or network
• Cutting out the middleman: selling ad space
• Joining affiliate or sponsored post programs
As you begin to search for ways to make money from your blog, you’ll discover a wide variety of programs and opportunities. In order to effectively evaluate them, you need to understand the types of ad formats and payment models you’re likely to come across.
 
This chapter teaches you about the most common monetization programs and payment models available for your blog. You also learn how to effectively sell ad space on your blog to cut out the middleman and keep 100 percent of your earnings. ...

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