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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Part 2
Writing for the Blogosphere
You’ve chosen your WordPress application, decided on a blog topic, and established your goals. Now it’s time to be sure you know how to write a blog people will actually want to read.
 
Part 2 teaches you how to find blog post ideas, write for the social web, and remain a welcome member of the larger blogging community. You also learn about the various rules and ethical considerations bloggers must be aware of in order to stay out of legal or personal trouble on the World Wide Web.

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