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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Part 5
Attracting an Audience
Your blog is set up and working just fine. Now it’s time to grow your blog’s audience and attract more visitors to your blog. This part shows you how to do just that.
 
Part 5 introduces some useful search engine optimization tricks to boost organic search traffic to your blog. You also learn how to set up your blog’s feed and attract subscribers. Additionally, you learn how to use the various tools of the social web, such as Twitter, Facebook, and more, to grow your blog’s audience.
 
At the end of Part 5, you learn how to track your blog’s performance using a web analytics tool so you can make the necessary adjustments to optimize traffic to your blog.

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